ALL NEWS

Russian Open Beta of Pandora Saga Begins
18.03.2010

Mail.Ru is pleased to announce the start of open beta for its localized version of Pandora Saga.

A free to play MMORPG originally published by Rosso Index K.K., Pandora Saga transports gamers to a fantasy world infused with the classic grandeur of medieval Europe.  Within this compelling setting, the game offers realistic, action-driven battle experiences incorporating a wide array of strategies derived from the pages of military history.  

Russian-speaking players will find extensive information about Pandora Saga plus screenshots, videos, other assets and the downloadable game client at http://www.pandorasaga.ru

Press-release>>>


Legend: Legacy of the Dragons conquers Spain!
07.12.2009

IT Territory announces the launch of the multiplayer online game “Legend: Legacy of the Dragons” in Spain http://www.warofdragons.es/. The popular fantasy world has already united more than 8 million players and has opened now for a brand new audience.

"Legend: Legacy of the Dragons" is a browser-based multiplayer online game in the fantasy world Faeo. For many centuries, the wars have been raging between humans and Magmars. Two Great Dragons protect the interests of both races; however, when chaos comes, even the Dragons are unable to keep fragile balance of power anymore. By entering this world of amazing adventures, the player will become a great warrior or a crafty magician; will participate in violent battles; will experience the joy of victory and bitter taste of defeat.

Press-release>>>


Astrum Online Entertainment and Aeonsoft announce Fly For Fun!
03.12.2009

IT Territory and Aeonsoft announce their agreement to localize and publish the online game “Fly For Fun” in Russia, CIS and the Baltic countries.

“Fly For Fun” is an MMORPG taking place in the colorful anime-themed universe of the Madrigal archipelago. While playing for free, the new inhabitants of its flying islands will find the harmony of magic flights and furious fights in the sky and on the ground, make new friends and, just maybe, find their second half…

Press-release>>>



Closed beta-testing of “Northern Blade” begins
17.11.2009

Zakta Games  and Astrum Online Entertainment  announce the beginning of closed beta-testing for the new global online game “Northern Blade”. Requests to take part in it can be submitted at the official project site http://www.northernblade.ru.

Northern Blade is a fast-paced action-oriented MMORPG, created by a team of professionals with more than 10 years of game development experience. Its innovative battle system,  PvP-centric gameplay , and bright and realistic fantasy setting immerse the player in the atmosphere of an all-encompassing war, where everyone’s  future  is decided at the edge of a sharp blade.

Press-release>>>


Zakta and Astrum Online Entertainment present their new project – “Northern Blade”
03.11.2009

Zakta and Astrum Online Entertainment announce the launch of the official site of their joint project “Northern Blade”. The game is a client-based large-scale MMORPG using BigWorld Technology.

The official site, available at http://www.northernblade.ru, invites players to register for closed beta-testing. The release of the game is planned for late 2009 – early 2010.

Northern Blade is a fast-paced action-oriented MMORPG, created by a team of professionals with more than 10 years of game development experience. Its innovative battle system, PvP-centric gameplay, and bright and realistic fantasy setting immerse the player in the atmosphere of an all-encompassing war, where everyone’s future is decided at the edge of a sharp blade.

Press-release>>>


Legend now speaks Polish!
14.10.2009

Àstrum Online Entertainment announces the launch of its popular online game Legend: Legacy of the Dragons in Poland. The adventurous world of Faeo has united more than 5 millions of players from the entire world, and now it’s available to a broad new audience.

Legend: Legacy of the Dragons is the first browser-based ÌMORPG from Astrum Online Entertainment available to Polish users in their own language and absolutely free. To join the world of violent battles and immense riches they just have to visit the site http://www.warofdragons.pl/ and complete a simple registration process.

«Legend: Legacy of the Dragons has already won the praise from audiences in many countries – and it has also been a financial success every single time», - says Vsevolod Leonov, VP Business Development at Astrum Online Entertainment. «We are certain that the game will also appeal greatly to the Polish audience».

 Today, Legend is rightfully considered the most popular browser-based game in the Russian segment of the Internet. Besides the Polish version, the game has already been released successfully in German, English, Turkish and Chinese.

Press-release>>>



Soccer Territory is now on Fanat.ru
18.09.2009

IT Territory and Fanat.ru portal have announced that browser-based soccer management game Soccer Territory now becomes available to the users of SUP Fabric’s sports resource at http://tf.fanat.ru. Any user of Fanat.ru will be able to join the game using his Fanat ID as a login name with no additional registration.

“One of the most important goals of Fanat.ru project is to connect our users to the new and unique services. Soccer Territory is one of the best online soccer management games on the market, and we are happy to collaborate with Astrum Online Entertainment, which allowes us to significantly expand the range of services we provide for Fanat.ru visitors”, says Dmitry Sergeev, head of the sports projects of SUP Fabric.


Press-release>>>


Closed beta testing of Feng Yun has begun!
16.09.2009

The closed beta testing of the localized version of MMORPG Feng Yun has begun, according to today’s announcement by IT Territory. The invitations for the volunteers selected for testing have already been sent! The gamers who wish to participate in the later stages of beta testing can submit their participation requests at http://www.skiesgame.ru. The new invitations will be sent out in the next few days.

Yuri Maslikov, Project Lead of IT Territory: “I would like to thank the gamers, who decided to take part in beta testing, their support is really important to us. Feng Yun is a colorful and accessible game, but many of its aspects are going to unfold as time goes by, and testing of those components will require active gamers’ participation.  I am looking forward to seeing raids, massive PvP battles and first Goddesses and Emperors on testing servers in the nearest future”.

Press-release>>>


More Stars in the City of Dance!
16.09.2009

Monolit Production company and IT Territory have made the announcement today that according to the contract signed by the parties, ParaPa: City of Dance game will now be using music tracks of such stars as Boombox, Centr, Ligalize and Nastya Zadorozhnaya!

Let’s not forget that at this point the game already contains more than a hundred licensed tracks, and this number is growing steadily! Expanding music tracks base allows the creation of unique interactive projects within the game, for example: a new dance floor will open soon, where only Russian rap will be played.

Launched in February of 2009, ParaPa is growing dynamically, daily expanding its fan base. Over 500,000 people play it on five gaming servers today! Over a million of unique users visit www.parapa.ru web site monthly.

Press-release>>>


EGEA: MAJOR UPDATE TO LAST CHAOS!
09.09.2009

Egea, second major add-on Last Chaos is launched. It brings the gaming region of the same name where the Tower of Chaos dungeon is located as well as new instance and the raid boss. Among the new subjects falling off from the dead enemies are the sets of 72-level armour and 69-level weapon. The characters’ maximum level of development has been increased to 90! To learn more about this new add-on please visit the game’s website at http://www.lcgame.ru

The Last Chaos game, which localized version was launched in Russia this June is evolving constantly: Merac, the first major update was released July 7 and also includes new gaming region and the number of new gaming features, such as ability of storming the castles. The second Last Chaos game server was put online just over two weeks ago and has already reached the same number of players as the first one.

Press release>>



SIEGE OF MIRKWOOD BEGINS THIS FALL!
08.09.2009

The Lord of the Rings Online: Siege of Mirkwood add-on is announced. It will expand the virtual world of Middle-earth by adding new region of dark, foreboding and treacherous Mirkwood which will become the epic conclusion to Volume II. Furthermore, Siege of Mirkwood will contain an increased level cap, the new lands and a new instance of Dol Guldur fortress as well as enhancements to combat and Legendary Items. The new Skirmishes mode will be introduced which will allow players to command to the NPC soldiers.

“2009 has been a year of unprecedented growth for The Lord of the Rings Online and launch of Siege of Mirkwood will lead us to the new height,” said Jeffrey Steefel, Executive Producer of the game. “We are adding a new region east of the Misty Mountains, which is already covered by shadow. The new Skirmish mode will allow players to jump into the epicenter of the War of the Ring.”

“We always try to launch our localized versions right after the launch of their Western release”, said Yuri Maslikov, Project Manager of IT Territory. “I’m confident that Siege of Mirkwood will be a great present to the Russian players”.

Press release>>


LEGEND IN VKONTAKTE SOCIAL NETWORK!
07.09.2009

Astrum Online Entertainment launched the Legend game for VKontakte social network. This new product is a version of browser-based MMORPG Legend: Legacy of the Dragons, which attracted over five million users.
   
The Legend for Vkontakte is online role-playing game carrying all the distinctive features of the original Legend: Legacy of the Dragons, such as massive virtual world, entertaining and well-detailed battle and the items and the effects displayed on the game characters. At the same time, it has features which are integral for the best of social network-oriented games: the player can ask his friends for help or match his strenght with them in the heat of the battle.

Press release>>


AOE and GONZO ROSSO announce Pandora Saga for Russia!
01.09.2009

Astrum Online Entertainment and Japanese company GONZO ROSSO, the leading international operator and developer of online games, announce the signing of the contract for localization and publishing of Pandora Saga, new MMORPG by GONZO ROSSO, on the territory of Russia, CIS and Baltic States. The game will be localized and operated by IT Territory company, part of Astrum Online Entertainment.

Pandora Saga is a free-to-play MMORPG published by GONZO Rosso. Set against a fantastical world infused with the classic grandeur of Medieval Europe, the game offers realistic and action-driven battle experiences to players and provides a wide array of battle strategies, exactly like the ones used in ancient European wars.

You may find brief information about the game, see the initial screenshots of the localized version, and apply for closed beta testing at www.pandorasaga.ru.  

Key features of Pandora Saga:
• Ultimate Fighting System Adopting medieval warfare, players fight on the field with siege weapons and cavalry, besieging castles.
• Epic Battle Pandora Saga features a large-scale PVP war that offer a highly strategic and action-packed gaming experience with three nations battling for victory and honor.
• Multiple Races and Classes Pandora Saga contains 6 races with unique abilities, 4 basic classes which opens the path to 28 advanced classes.
• Highly optimized graphics and contents Pandora Saga is the first ever Japan-made MMORPG published by GONZO Rosso  with sophisticated 3D graphics.

Press-release>>>


Astrum Online Entertainment announces 5.000.000 players worldwide for Legend: Legacy of the Dragons
13.07.2009

Major milestone reached for Russia’s number one online RPG
Astrum Online Entertainment, a publisher of online entertainment and browser games, is pleased to announce that it’s successful RPG “Legend: Legacy of the Dragons” (http://warofdragons.com/), released in 2006 in Russia, has reached a user base of five million players worldwide. This outstanding achievement is an encouraging milestone for the game, confirming the company’s goal to deliver highest quality game content to the free-to-play browser games market.

“To date, 'Legend: Legacy of the Dragons' remains our leading project,“ says Alisa Chumachenko, VP of Marketing and Advertisement at Astrum Online Entertainment. „This game holds all the properties of a full-scale MMORPG, presenting them at the same time in a form convenient for the average internet user. This is a most fortunate formula and its success is not an accident.“

Press-release >>>



Astrum Online and Joymax announce the russian launch of Silkroad Online
01.07.2009

Astrum Online Entertainment, the leader of Russian interactive online entertainment market, and Joymax, global entertainment company of South Korea, are happy to announce the beginning of cooperation. According to Agreement signed by parties, IT Territory as part of Astrum Online entertainment group now has publishing rights for Silkroad Online on the terrritory of Russia, CIS and Baltic states.

During the Signing Ceremony that took place in Moscow the 30th of June, Chan Woong Jeon, CEO of Joymax, and Alexander Vashenko, CEO of IT Territory, put the signatures starting the cooperation under the terms and conditions of Silkroad Online licensing Agreement.

The Russian localized version of Silkroad Online (http://silkroad.ru/) will work on free-to-play model. The Russian release of the game is scheduled on a boundary of 2009-2010.


Third Server for ParaPa Launched
09.04.2009

IT Territory is pleased to announce that the third server for the online dance game “ParaPa: City of Dance” has been launched.

You can choose whether you’d like to dance in a crowd or have the dance floor all for yourself. There is enough space for everyone now!
We are not afraid of overpopulation in the City of Dance – we will open as many servers as our players need!

Stay tuned and keep dancing!

Press release>>


Open Beta Test of the MMORPG "Legend: Legacy of the Dragons" Has Successfully Begun in China
01.12.2008

Astrum Online Entertainment, the largest player in Russian interactive entertainment market, is proud to announce open beta testing of the "Legend: Legacy of the Dragons" browser-based online game in China.

Starting December 1st, everyone is able to go to the game site, register and participate in open beta testing of one of the most successful Russian MMO games. The testing period will continue till January 1st, 2009. The commercial Chinese version of the "Legend: Legacy of the Dragons" online game is scheduled to take off next January.

By the results of closed beta testing some new elements were added to the game making it even more exciting on lower levels. Also, a number of important improvements were made to the clan system. Now, the size of every clan can reach up to 50,000 people on Chinese game server.

The main targets of open beta testing are quite trivial: the entire system needs to be tested to make sure it’s fail-safe and invulnerable to the glitches and overload.

About 35,000 players have already registered during closed beta testing.

The "Legend: Legacy of the Dragons" is developed by IT Territory, Russian game developer, a division of Astrum Online Entertainment Holding; it’s operated in China by Snail Game Company.

“With the beginning of open beta testing we entered a homestretch just before launching a commercial version of the game. Our Chinese team has confirmed its high professional standards and our expectations from partnership with Snail Game were met in full. These facts strengthen out intentions to further develop Chinese online gaming market by constantly introducing new projects by the companies of Astrum Online Holding”, said Vsevolod Leonov, vice-president for business development at Astrum Online Entertainment.


About the game

The "Legend: Legacy of the Dragons" is a full-scale massive multiplayer online role-playing game (MMORPG), which is situated in the world of Faeo. The war between the Magmars and the Humans seems to be endless. Two Great Dragons protect the interests of both races. There is nothing in the world that could withstand their strength, however, when chaos comes, even the Dragons are unable to keep fragile balance of power anymore. By entering the world of amazing adventures, the player will become either great warrior or crafty magician; will participate in bloody battles; will take a delight in victory and feel heartsick consciousness of defeat.

The key feature of the game is a precise visual implementation of the battles, allowing the players to observe all enemy actions and enemy information while simple enough for understanding even by an amateur player.

Over 2.5 million users have registered just on Russian game servers since The Legend: Legacy of the Dragons was officially launched two years ago.


Press release>>


New Online Strategy “Desolation: Raiders of Merion” Launched!
03.10.2008

IT Territory, which is a part of Russia’s largest game holding company Astrum Online Entertainment, announced the launch of a new science fiction Strategy MMOG with RPG elements called “Desolation: Raiders of Merion”. Everyone can land on the distant planet of Merion absolutely for free! All you have to do is download a client at www.destriders.ru.
 
“Desolation: Raiders of Merion” is an online strategy game with role-playing elements. This dynamic and exciting game will take you far way in space to the mysterious planet of Merion. You will be pleasantly surprised by the wide range of weapons, unique combat vehicles and equipment, gripping quests, intense fights with other players and local monsters that await you there!

This game will be interesting not only for strategy game lovers, but also for those who are new to the world of MMO games. “Desolation: Raiders of Merion” is much more than a simple strategy game. You will have to develop your character and to command a small group of units. All the battles will take place on Merion. But all the players will be able to fly over to their race’s orbital base to receive new missions and orders, to have their broken equipment fixed or upgraded and to get more new weapons.

You can find more information on the game at www.destriders.ru.


Legendary MMORPG “The Lord of the Rings Online: Shadows of Angmar” Officially Launched in Russia!
26.09.2008

Today IT Territory, which is a part of Russia’s largest game holding company Astrum Online Entertainment, and 1C, the largest publisher and distributor of computer games and other interactive entertainments in Russia, the CIS and Eastern Europe, announced the launch of the localized Russian version of the legendary MMORPG “The Lord of the Rings Online: Shadows of Angmar” (www.lotro-russia.com). On September, 26, at 9 a.m. Moscow time Russian servers of “The Lord of the Rings Online: Shadows of Angmar” became available for all the players! 

“The Lord of the Rings Online: Shadows of Angmar” comes in three different packs: a simple Jewel Pack, a DVD-Box, and a Collector’s Edition, each of which includes 30 free days of play. Those who buy a DVD-Box or a Collector’s Edition will get some special souvenirs along with in-game bonuses.  

Everyone can get a free test access to the game. All you have to do is visit the official Russian site of “The Lord of the Rings Online: Shadows of Angmar”, got registered at www.lotro-russia.com and receive a key for 14 days of test access.
“The Lord of the Rings Online: Shadows of Angmar” is the localized Russian version of the world famous title which has millions of fans all over the globe. It was named “The Best MMORPG of 2007” by Russia’s magazines “Game World Navigator” and “PC Games”, and also by the users of the popular Internet portal, AG.ru.
“The Lord of the Rings Online” delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to the vile kingdom of the Witch-king, Angmar, players will experience the world of Middle-earth as never before. 

Press Release



“Monato. World of Dreams” Opens Beta Testing!
08.07.2008

Today “Monato. World of Dreams” has become available for open beta testing. “Monato. World of Dreams ” is the Russian localized version of a free MMORPG called “Monato Esprit” by GAMASOFT. Colorful and smooth anime graphics, an easy-to-handle interface, and dynamic gameplay will attract both experienced gamers and more casual players.

“Monato. World of Dreams” hasn’t been launched in any country yet. Thus, the Russian game testers together with the testers from the USA and Korea are the first to participate in the official beta testing. The Russian game testers can now clearly communicate with and give feedback to the developement team in their native language.




Press Release


Become a game tester for “The Lord of the Rings Online”!
04.07.2008

IT Territory, which is a part of Russia’s largest game holding company Astrum Online Entertainment, announced today that now everyone can register to participate in the beta-testing of the localized Russian version of “The Lord of the Rings Online: Shadows of Angmar”. To become a tester you must fill in a form at http://www.LOTRO-RUSSIA.com.

“The Lord of the Rings Online: Shadows of Angmar” is the localized Russian version of the world famous title which has millions of fans all over the globe. LOTRO was named “The Best MMORPG of 2007” by Russia’s largest gaming portal, AG.ru.

“The Lord of the Rings Online” delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to the vile kingdom of the Witch-king, Angmar, players will experience the world of Middle-earth as never before.  “The Lord of the Rings Online” is currently operating in North America, Europe, Australia, New Zealand and Japan. 

Press Release


“Heroes: Resurrection”: The Arena's Gates are open for Everyone!
10.06.2008

IT Territory has launched a new browser-based MMO title called “Heroes: Resurrection”, which is a perfect mix of different role-playing and strategic elements. As in many other games you’ll be building a castle and fighting other players, but all of these common elements have gotten an overhaul giving Heroes a unique and unexpected flavor. This time around, all the players have the chance to become commanders of their own armies. You are not limited by the rules of collectable card games, and you don’t have to fight the computer anymore! Real opponents await you! The vast archipelago of Dantar became a huge battlefield where armies of eight different races will meet for the ultimate battle! There are 8 different armies to choose from Humans, Forest Folk, Mountain Men, Mecha Cultists, the Horde, Warriors of Hell, Harbingers of Chaos, and the Army of Darkness. Be prepared for war!

Today this free MMO title became available for everyone at http://www.dantar.ru. To become a commander of your own army and to get a castle of your own, all you have to do is register in the game.

Press Release


WWW.BATTLES.RU – joint project by IT Territory and Golden Telecom, Inc.
13.05.2008

Today IT Territory, which is a part of Russia’s largest game holding company Astrum Online Entertainment, and Golden Telecom, Inc, a leading provider of integrated telecommunications and Internet services in Russia, announced the completion of the first step in their collaboration. They have launched together with a popular gaming portal Absolute Games a new gaming site called www.Battles.ru. The site's target audience is very broad. Batteles.ru is trying to draw various entertainment seekers from the Ru Net sphere. The site has the best massively multiplayer and casual games published by IT Territory and the latest news from the gaming world provided by AG.ru.

Our main objective is further the development of the Russian online game market, and Battlers.ru which we launched together with Absolute Games will help us to learn more about the preferences of the Russian gaming audience which is constantly becoming more and more sophisticated. This will allow us to keep producing interesting and original high-quality games”, - says Alisa Chumachenko, VP of Marketing at IT Territory.

Press Release



IT Territory at KRI 2008
24.04.2008

April 18th - April 20th – KRI (Russia’s Game Developer Conference) was held in Moscow for the sixth time. IT Territory, which is a part of Russia’s largest online game holding company Astrum Online Entertainment, took a very active part in the Conference, which is considered to be one of the most important events in the Russian game industry. During the three days of the Conference IT Territory displayed the best of its MMO games, including “The Legend: Legacy of Dragons”, “Heroes: Resurrection”, “The Three Kingdoms” etc. The Three Kingdoms received the Award for «Best Browser-Based Online Game» from GameLànd, which is the only Russian award given out by the players themselves. This was one of the most important events for IT Territory because this award reflected the opinion of the players and not just industry insiders. IT Territory would like to thank the organizers of the conference, all the guests, business partners and journalists who were present at KRI this year!    

 


Casual games absolutely for FREE
15.04.2008

IT Territory, which is a part of Russia's largest online game holding company Astrum Online Entertainment, announced today that it will start to utilize the free-to-play business model for its downloadable casual games.

Previously, users were offered a free 60-minute trial session and then they had to buy the game if they liked it. This was the only business model utilized for distribution of downloadable casual games. IT Territory is the first company in the world that decided to break with tradition and change this. Today on its gaming site www.PlayIT.Ru IT Territory offers all the fans of their casual games the chance to download some of the games absolutely for free!

Although nobody has ever distributed such high-quality casual games absolutely for free, we have some positive predictions. We expect to have 45-50 million downloads by the end of 2008. This radical change of the business model will help us to make casual games more popular in Russia”, - says Alisa Chumachenko, VP of marketing at IT Territory.

Within six months IT Territory is planning to introduce the free-to-play business model on most of its own and its partners’ gaming portals and sites which will include a special platform allowing to put advertising into the casual games. IT Territory is planning to start utilizing these platforms in the autumn 2008. 

There are now three free casual games available for download:
http://games.playit.ru/game/Spiderz/
http://games.playit.ru/game/goldenhearts/
http://games.playit.ru/game/TimeQuest/



Heroes: Resurrection. Three reasons to await the resurrection.
12.03.2008

Today IT Territory has announced the launch of a new MMO game called “Heroes: Resurrection”. This game will combine role-playing and strategic elements. There will be much of the classic RPG game formula; choosing race and a character, building a castle and fighting other players, but all of these are going to get an overhaul and will have a new unexpected flavor. This time around, all the characters will have the chance to become commanders of their own armies. You won’t be limited by the rules of the collectable card games, and won’t have to fight the computer anymore! Real opponents await you! The vast archipelago of Dantar will become a huge battlefield where you can meet other players from all around the world!

There are at least three reasons to await the resurrection:

First, “Heroes: Resurrection” is very likely to become one of the Russia’s most extraordinary and addictive online games. Second, the content of the game will be very rich and diverse. The world of Dantar includes many islands with eight different races inhabiting them. Vivid locations include different cities with unique architecture and ambiance as well as different fighting arenas. Dozens of different characters and creatures are waiting for you! Third, the top-notch graphics made with the utilization of the latest modern technology will pleasantly surprise even the most experienced players!  

The official site of the game has already been launched, and it features lots of interesting and useful information. You can also ask any game related questions on the official forum of the game.  The launch of the game is planned for the end of the spring – beginning of the summer 2008.



Love City wants to give you a warm welcome!
26.02.2008

IT Territory and Mamba announced the launch of a new unique MMO game called “Love City”. This game, developed specially for the users of a dating portal, will give everybody a chance to start a new life and build it as they want to!  

In short “Love City” is a massively multi-player online social game with some role-playing elements, but to put it more simply “Love City” is a wonderful virtual city full of opportunities and naturally romance! There are no limits for your activities, you can do whatever you want to and make your most secret desires come true! In “Love City” you can become whoever you want and date whoever you’d like to, you can become a banker, a celebrity or even a millionaire. Or if you like you can learn some craft and become top-notch tailor, who wouldn't want to make the dresses of the stars? The core of the game is dating and socializing. You’ll also have a chance to get lots of different experiences: professional success, flirting and romantic intrigue await you! The players can date, marry and even have children! And who knows maybe the virtual love affair will become real? It’s all about dating after all!   

“In fact we are the first Russian company who seriously looked at the development of Massively Multiplayer Online Social Games. Moreover, there are no games like “Love City” anywhere in the world. The concept of “Love City” could make it the first successful game of this genre, - says Nikita Sherman, the President of Mamba. – Many people think that by letting players do whatever they want to we will destroy the game. We want to prove that it’s not true because dating is a game too, we are just giving it a new and unusual virtual form”. 

One of the strongest points of “Love City” is its top-notch graphics and animation. All the characters look as though they came in the game right from the pages of the most popular glossy magazines. The flash technology utilized in the game allows players to watch everything happening in real time, so there is no need to read about it in the chat or in any other text messages. The characters can express different emotions. They can smile, blush, kiss and hug, and even slap each other on the face. The time of the day in the game is the same as in real life, so when it gets dark outside it gets dark in “Love City” as well. 

“Last year the growth of the online sector of the Russian game market reached 165% with its size being estimated at 80 million USD. The share of the browser-based online games is approximately 95%, - says Vladimir Nikolsky, the General Director of IT Territory. – In this situation “Love City” is a good strategic move. Nobody has ever thought of developing a game for the dating audience. And there has never been a dating portal which could offer its users socializing and dating in a game, but an online game is the perfect way to make new friends, find a date or just have a good time during a break at work”.

“We are very positive about the future commercial success of this game, and we expect to have 1 million players by the end of 2008.The potential game audience includes all 9 million users of the Mamba dating service. Everybody who gets registered in Mamba will be automatically granted access to “Love City”, there will be no need for any additional authorization. This game will be profitable for our partners as well because there is a wide spectrum of different services they can sell in the game”, - adds Nikita Sherman.


IT Territory Acquires License for Simutronics’ HeroEngine for its Upcoming Fantasy MMO Game
20.02.2008

IT Territory and Simutronics announced today that the number one online game company in Russia, has licensed the Simutronics’ HeroEngine platform to develop its new MMO title.

Today MMO games are one of the fastest growing segments of the video game market bringing in billions of dollars in global revenues. According to DFC Intelligence, by 2011 global revenues from online games may reach $13 billion USD per year. Millions of people all around the world socialize and compete with each other in the virtual worlds of EverQuest, World of Warcraft, Lineage and other popular MMO games.


"We want to push forward the development of online games in Russia,"- says Igor Matsanyuk, the President of IT Territory. “We’ve selected Simutronics’ HeroEngine because it has a complete tool set and has the best solutions and environment for developing a top-notch MMO title. We wanted to see the results of our work fast, and our team needed a technology that was both sophisticated in its results and yet easy enough to work with! Thus HeroEngine was a perfect fit for us.”
 
Simutronics first launched HeroEngine as a licensed development platform in 2006 after five years of development. Since that time the Simutronics team has added dozens of new features and integrated key technologies from the leading middleware vendors in the videogame industry.  HeroEngine is being used worldwide by development teams looking for faster time to market through the HeroEngine’s unique collaborative development as well as its unique tools for rapid prototyping and world building and its content pipeline that is optimized for the needs of MMO development teams.


"IT Territory is at the forefront of online multiplayer game development in Russia. We are excited about their project and we are thrilled that HeroEngine is going to be a key technology as they go forward," said David Whatley, Simutronics founder and CEO and one of the creators of HeroEngine.

 

About Simutronics

Simutronics Corp. is a leader in the business of massively multiplayer games. Incorporated in Virginia, Simutronics has offices in the St. Louis, Missouri and Washington DC areas with more than 300 employees and contractors around the world. Its HeroEngine platform is a complete turnkey system that includes an advanced graphical client for the player, a robust server platform, the HeroBlade integrated tool set for the development team, and even a back office solution for billing and customer service. It is designed from the ground up to support a highly dynamic editing environment. For more information on HeroEngine visit: www.heroengine.com.  Corporate information is available at: www.play.net/corporate



THE LORD OF THE RINGS ONLINE™ IN RUSSIA
28.01.2008

Turbine, Inc. and IT Territory LLC (ITT) today announced a new relationship for the distribution of The Lord of the Rings Online™: Shadows of Angmar™, the PC Game of the Year 2007.  Under the terms of the agreement between Turbine and IT Territory, a leading publisher of online games in Russia and Eastern Europe, will operate and manage publication of The Lord of the Rings Online in the fast-growing Russian market. 

“Our vision is to lead the growth of online games in Russia,” said Igor Matsanyuk, President of ITT. “We believe that The Lord of the Rings Online is the perfect franchise for us to deliver to our audience as part of this strategy. Our partnership with Turbine underscores the tremendous success, attention to detail, and transparency that our operations bring to the best game developers in the world as they seek to enter the massive Russian market.”

“The Lord of the Rings Online has taken North America and Europe by storm and we are committed to bringing the game to fans around the world,” said Jim Crowley, president and CEO of Turbine, Inc. “ITT is a major player in online gaming and we look forward to partnering with them to bring The Lord of the Rings Online to Russia.”


Press Release



Over 5 million people are playing our games!
25.01.2008

In January, 2008 the number of people playing IT Territory’s online games exceeded 5 million people. This total absolutely shatters that of any other Russian online gaming company.
Within the last four years IT Territory has successfully released 13 online games, among which are Russia’s most popular browser-based online games, including Legend: Legacy of Dragons (www.dwar.ru), Territory (www.territory.ru), Òhe Three Kingdoms (http://3k.mail.ru/), and The Realm Beyond (www.farlands.ru).
IT Territory was the first company in Russia to provide players with the unique opportunity to enter all of its games via universal registration on its custom web portal PlayIt.ru. 5 million players are already benefiting from the innovative solutions that PlayIt.ru offers its users.

 “If we look at the Russian online gaming community in terms of the quantity of its members we can see that our gaming population has reached the size of the real populations of middle-sized European countries and has already overtaken the populations of countries like Andorra and Iceland,”- says Vladimir Nikolsky, IT Territory’s General Director.

The creation of the Astrum Online Entertainment holding company was one of last year's most important events for IT Territory because it converted much IT Territory's potential competition into mutually beneficial partnerships within the holding company. This event has become a solid foundation for reaching IT Territory’s next goal of having over 10 million registered players in 2008! 


Four Leading Russian Online Gaming Companies Unite Under One Holding – Astrum Online Entertainment
05.12.2007

Nival Online, IT Territory, Time Zero and Nikita.Online announced today that they are joining into a holding – Astrum Online Entertainment, creating the largest player in the online entertainment market in Russia. The move will allow the participants to formalize a united strategy in regards to their activities and also utilize their combined experience and infrastructure in order to perfect their businesses.

“The creation of Astrum Online Entertainment – is the first, but long-awaited, large consolidation in the Russian gaming sphere”, remarked Sergey Orlovskiy, president of Nival Online. “Currently, the combined companies’ market share in Russia is 45%, which makes Astrum Online Entertainment the leader of this sector by any measure. Our short-term plans through the end of 2008 will include increasing that share to 65%, as well as strengthening our position in neighboring CIS countries and internationally”.
 
Press Release



Choose Your Game
30.10.2007

Today IT Territory has launched a new intergame portal www.playit.ru. Any user once registered on the portal will gain access to Russia’s top 10 MMORPGs including: Legend: Legacy of Dragons, Territory, The Three Kingdoms. This is the first gaming portal of its kind to provide single account access to up to 10 different games.

The total gaming audience of the portal exceeds 4.5 million players with more than 200,000 people playing daily. Now gamers can meet up on one portal and enter any of their favourite MMORPGs together. The portal provides a single login for all the games and provides users with an access to player ratings, in-game friend finders, player profiles with detailed information on all their characters, hot news about all the games on the portal, and many other useful services. These services span the whole spectrum of the games featured on the portal allowing the user to gain information about any character from any game at any time.

On Playit you can also find the top 50 casual downloadable games with a new game being released every week. Playit already has the largest number of online games and the most information related gaming in the .RU zone. Playit unlike many other gaming sites is very aware that people come to gaming portals to have fun! Russia's gaming community has been waiting for a long time for something like Playit and now the wait is over!

Check it out and “choose your game”!


Innovate 2007: Contest for Casual Game Developers
13.09.2007

IT Territory in conjunction with the Casual Games Association announced today that the CGA Innovate 2007 Contest will make use of over $200,000 USD to recognize and encourage innovation inside the casual games space. Casual Games Association Innovate 2007 will be held in conjunction with Casual Connect Kyiv 2007 on October 17-19, 2007. All independent game developers are encouraged to participate.
Innovate 2007 is designed to publicly recognize and inspire game developers to create innovative game products. Developers and development studios will submit beta games and innovative game prototypes for judging by independent judges.
To ensure that independent game developers are able to fulfill their dreams to complete their games for distribution, IT Territory will be providing publishing arrangements for award winners.
Main Category - Open to all independent development studios. Game will be privately presented by development studio to a panel of independent judges. Winners will receive funds to complete their game and publishing support.
Special Nominations - Open to all professional developers, including those who are part of a larger studio. Game prototypes will be publicly displayed to a panel of independent judges and all conference attendees.
“In evaluating the needs of developers, we have made the contest submission process as easy as possible”, said Alisa Chumachenko, Marketing Director of IT Territory Casual, the leading Russian publisher, “IT Territory is committed to providing additional resources and services to ensure that the contest award winners are able to complete their games and secure distribution.”
For more information on Casual Games Association Innovate 2007 please visit:
http://innovate2007.casualgamesassociation.org/

About IT-Territory Casual
IT Territory is Russia’s leading publisher of online and casual games. It was founded in 2004, and today it has two in-house game studios and the biggest distribution network in all of Eastern Europe. IT Territory has launched 13 successful massive multiplayer online games and created two game portals, one of which, Games.Mail.Ru, is the biggest in the .RU zone. IT Territory has a total of 3,000,000 registered users playing its games. The company deals with developing, producing, distributing and publishing games in Russia and the CIS. It also works with the top game studios in Eastern Europe and with some American publishers.  http://www.it-territory.ru/
About the Casual Games Association
The Casual Games Association is an international organization with a membership of more than 4,000 gaming executives, publishers and developers. Dedicated to promoting casual games for general consumers and providing educational resources for game development, the association hosts annual conferences in Seattle, Kyiv and Amsterdam, publishes a magazine three times a year, and issues research reports on the industry. The association was founded in 2005 by members of the casual games industry. http://www.casualgamesassociation.org/

Media Contacts

Jeff Mattson
Marketing - Casual Games Association
jeff@casualconnect.org
+1 425 223 0434 GMT - 8

Alisa Chumachenko
Marketing Director – IT Territory
alisa@it-territory.ru 
+ 7 495 952 4482  GMT +3


Mail.Ru and IT Territory Launch “The Three Kingdoms” New MMORPG
28.06.2007

“The Three Kingdoms” is a new MMORPG based on the books by Uri Nikitin, a famous Russian fantasy writer.
The world of the game, which is familiar to many players is described in great detail and allows the players to experience an exotic land full of endless adventure. There are two warring nations in the game – the nation of Artaniya and the nation of Khuyavia. While the warriors of Artaniya  live on the steppe and are famous for their courage and physical strength, those of Khuyaviya are more civilized and have advanced far in the use of magic. The game takes place in different parts of Eastern Europe.  “According to some ancient chronicles many centuries prior Kievan Rus’ there used to be three powerful nations – Khuyaviya, Slaviya and Artaniya”,  - writes Uri Nikitin in his novel. 

“The Three Kingdoms” is currently one of the most graphically stunning MMORPGs. The most recent features of Flash technology have been successfully utilized in the game allowing players to enjoy fights enfolding on their screens and not merely read about them in text windows. You can also customize the appearance of your character, and any time you change your equipment it will be instantly visible on the animated image of your character. Professional artists created impressive locations with various landscapes and vivid fantastic creatures.    
To explore the amazing world of “The Three Kingdoms” all you have to do is register and choose which warring party to join. Find out more and play for free at: http://3k.mail.ru/.


IT TERRITORY’S GAME DEVELOPMENT STUDIO – IT TERRITORY NORD
09.06.2007

“IT Territory” opened an affiliated company in St. Petersburg named “IT Territory Nord”. It is a game development studio which also deals with cartoon and TV show production. Today the main sphere of activity of the company is the development of casual games. The address of “IT Territory Nord” is: Vasilievskiy Ostrov, Line 13, buld. 14, St. Petersburg, Russia. Phone: +7 911 264 4327, +7 911 970 1980.





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CONTACTS

IT Territory
44 Bolshaya Tulskaya, Moscow, Russia, 115191
Phone: +7 (495) 952-1172, +7 (495) 952-0890; Fax: +7 (495) 958-2839
E-mail: office@it-territory.ru